MULE EXTRACTS
Roles:
Art Direction, Brand Design, Illustration
Credits:
Sammy Jo Polverari - Photography
File Under:
Illustration, Brand Design, Packaging, Art Direction
After years of freelancing I had one of my best friends reach out with a dream scenario: He had just taken a role at a weed company and they needed a full time designer for their new in-house marketing team.
In my first year with Mule I spent most of my time overhauling the brand packaging and establishing design systems for long term internal and external use, but also juggled a myriad of projects such as illustration, icon creation, web design, animation and designing/overseeing all visual marketing assets.